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Tala ur Mustaschen: Hur bygger en framgångsrik byrå sitt varumärke?
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

En undersökning av byrån Mustasch utifrån identitet, profil och image som sedan kopplats samman med teorier gällande legitimitet och reputation management. Metoderna för denna undersökning var en kvantitativ innehållsanalys samt enkät med utrymme för kvalitativa tolkningar. Undersökningen visade att Mustasch har ett starkt varumärke och bygger upp det med hjälp av samtliga delar i teorin, med visst utrymme för utveckling.
Place, publisher, year, edition, pages
2020. , p. 55
Keywords [sv]
Identitet, profil, image, varumärke, reputation management, legitimitet, PR-byrå
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-39274OAI: oai:DiVA.org:miun-39274DiVA, id: diva2:1445038
Educational program
Information and Public Relations Programme SINPG 180 higher education credits
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Available from: 2020-06-22 Created: 2020-06-22 Last updated: 2025-02-07Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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