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Marketing With a Feeling: The Brand New Party Junilistan in the Swedish European Parliamentary Election 2004
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (Demokratiinstitutet Demicom)ORCID iD: 0000-0002-2734-5821
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (Demokratiinstitutet Demicom)ORCID iD: 0000-0001-5964-102X
2009 (English)In: Journal of Political Marketing, ISSN 1537-7857, E-ISSN 1537-7865, Vol. 8, no 1, 35-45 p.Article in journal (Refereed) Published
Abstract [en]

The objective of this article is to analyze the brand new political party Junilistan in the Swedish European Parliamentary election in 2004. The article discusses whether Junilistan can be characterized as a market-oriented party, to what extent the party implemented political marketing techniques, and how the electoral success of Junilistan can be explained. The results indicate that Junilistan can be described as a quasi-market-oriented party, in the sense that it was inspired by perceptions of unfulfilled voter needs. However, its electoral success should mainly be explained by other factors, such as the second-ranking nature of European Parliamentary elections and growing distrust of established parties in Sweden.

Place, publisher, year, edition, pages
2009. Vol. 8, no 1, 35-45 p.
Keyword [en]
campaigning, EP elections, new party, political marketing, professionalization
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-8408DOI: 10.1080/15377850802605684Scopus ID: 2-s2.0-61449255349Local ID: DEMICOMOAI: oai:DiVA.org:miun-8408DiVA: diva2:139447
Available from: 2009-01-22 Created: 2009-01-22 Last updated: 2017-12-14Bibliographically approved

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Nord, LarsStrömbäck, Jesper

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