Sustainability is nowadays a hot topic for most tourism companies. Swedish tourism companies have during the past decades start to work with these issues but do they really do their best? The aim with this paper is to explore large sized tourism companies and their work with sustainability. The following research questions are addressed: What kind of efforts do the tourism companies focus their sustainability work on? How do they argue for these efforts in sustainability? What kind of role do the stakeholders play for the tourism companies and their sustainability work? Previous research have shown that type of tourism companies influence what kind of sustainability dimensions that is prioritized. This study is focused on classification of tourism companies depending on their focus of sustainability dimension. The study was design as a qualitative multi case study. Data was collected during autumn 2018 from 30 different types of tourism companies in Sweden. The preliminary result show that the type of tourism companies matters. The study also identified six different groups of tourism companies depending on their sustainability work (e g life style, profit maximization, including society, excluding society, environment hero and minimum effort). The result also indicate that the tourism company’s key stakeholders play a crucial role in how and what the tourism company focus their sustainability work towards.