Following the philosopher and critical economist K-H. Brodbeck, in this chapter it is shown that modern economic science is incapable of properly capturing the nature of creativity. Thus, we critically reflect on notions of creativity as used in contemporary economic science and in its classical as well as ancient predecessors of economic thinking. After pointing at destructive consequences of innovations rooted in malevolent creativity, the Creativity Consequences Analytical Framework (Kampylis and Valtanen 2010) is introduced. On this base, the chapter aims at critically assessing motivations and intentions behind and expected consequences of entrepreneurial creativity in the Norwegian NBT sector. Policy implications and an agenda for future research are sketched in the conclusions.