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Understanding the Relationship between Trust and Satisfaction on Mobile Bank Application
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism. (CER)ORCID iD: 0000-0002-3321-3366
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism. (CER)
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism. (CER)ORCID iD: 0000-0001-5731-0489
2019 (English)In: ICEEG 2019 Proceedings of the 2019 3rd International Conference on E-commerce, E-Business and E-Government, Lyon: ACM Digital Library, 2019, p. 58-61Conference paper, Published paper (Refereed)
Abstract [en]

The paper aims to study the relationship between trust and satisfaction on mobile bank applications (MBAs) based on the experience of young bank customers (YBCs). An electronic questionnaire was developed based on previous studies and was sent to YBCs. 146 complete responses were studied by utilizing, exploratory factor analysis, regression analysis, and ANOVA. The results indicate that there is a significant relationship between trust and satisfaction, as the development of the trust in MBAs will likely increase the satisfaction of YBCs

Place, publisher, year, edition, pages
Lyon: ACM Digital Library, 2019. p. 58-61
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-36764DOI: 10.1145/3340017.3340033ISBN: 978-1-4503-6237-5 (print)OAI: oai:DiVA.org:miun-36764DiVA, id: diva2:1339905
Conference
3rd International Conference on E-commerce, E-Business and E-Government, Lyon, France — June 18 - 21, 2019
Available from: 2019-07-31 Created: 2019-07-31 Last updated: 2019-08-13Bibliographically approved

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Nourallah, MustafaStrandberg, ChristerÖhman, Peter

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