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Roadmap for a communication maturity index for organizations—Theorizing, analyzing and developing communication value
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.ORCID iD: 0000-0001-6645-2980
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University.
2019 (English)In: Public Relations Review, ISSN 0363-8111, E-ISSN 1873-4537, article id 101791Article in journal (Refereed) Epub ahead of print
Abstract [en]

This study employed a constitutive (CCO) communication approach to advance the dynamic concept of communication maturity for the purpose of theorizing, analyzing, and developing communication value on an organizational level. A literature review resulted in six theoretical areas related to communication maturity: understanding, function, organization, prerequisites, competence and practices including assessments of communication. These were analyzed in a qualitative comparative case study including 85 key stakeholders from eleven organizations. Findings illustrated the relevance of the theoretical areas to stakeholders’ perceptions of their respective organizations’ communication maturity. A first version of a Communication Maturity Index including four levels of maturity; immature, emerging, established, and mature is proposed. Based on the qualitative analysis, organizations’ communication maturity levels varied from emerging to mature. Findings of this study are limited to participating organizations and interviewed stakeholders. The CMI can be further developed in quantitative studies to investigate the constitutive role of communication in organizations and to be used in practice to develop higher levels of communication maturity. 

Place, publisher, year, edition, pages
2019. article id 101791
Keywords [en]
CCO theory, Communication index, Communication maturity, Communication value, Organizational development, Stakeholder perceptions
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-36676DOI: 10.1016/j.pubrev.2019.05.012OAI: oai:DiVA.org:miun-36676DiVA, id: diva2:1336292
Available from: 2019-07-09 Created: 2019-07-09 Last updated: 2019-07-09Bibliographically approved

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Johansson, CatrinGrandien, ChristinaStrandh, Kicki

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  • apa
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  • en-US
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