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Influencer Marketing: En kvalitativ studie om hur olika organisationer inom livsstilsbranschen förhåller sig till influencer marketing
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Användandet av sociala medier fortsätter att växa allt mer. Influencer marketing är ett relativt nytt fenomen, och många företag väljer att använda sig utav influencers för att marknadsföra sina produkter. Syftet med denna studie är att utifrån ett kommunikationsperspektiv undersöka hur olika organisationer inom livsstilsbranschen förhåller sig till influencer marketing. Detta för att utveckla en förståelse för hur organisationer jobbar med influencers som en del av marknadsföringsstrategin.

Place, publisher, year, edition, pages
2019.
Keywords [sv]
Influencer marketing, sociala medier, samarbeten, organisationer, kommunikation
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-36565OAI: oai:DiVA.org:miun-36565DiVA, id: diva2:1332617
Subject / course
Media and Communication Science MK1
Educational program
Information and Public Relations Programme SINPG 180 higher education credits
Supervisors
Examiners
Available from: 2019-07-01 Created: 2019-06-28 Last updated: 2019-07-01Bibliographically approved

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File name FULLTEXT02.pdfFile size 548 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Department of Media and Communication Science
Media and Communications

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf