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Alla känner apan, apan känner ingen: hur partiledare för svenska riksdagspartier arbetar relations byggande på Instagram.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Tidigare forskning visar att en publik kan skapa en skenbar intim relation till en person publiken följer under en längre tid, vilket i sin tur ökar förtroendekapitalet publiken har för personen. Dessa parasociala relationer gynnas av att personlig information delas och dialog förs, två egenskaper som Instagram möjliggör. Syftet med denna studie är att utifrån fenomenet parasociala relationer analysera hur partiledare för svenska riksdagspartier kommunicerar via Instagram.

Place, publisher, year, edition, pages
2019.
Keywords [sv]
Kommunikation, relationsskapande, parasociala relationer, Instagram, dialog
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-36513OAI: oai:DiVA.org:miun-36513DiVA, id: diva2:1331626
Educational program
Information and Public Relations Programme SINPG 180 higher education credits
Supervisors
Examiners
Available from: 2019-06-27 Created: 2019-06-27 Last updated: 2019-06-27Bibliographically approved

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File name FULLTEXT01.pdfFile size 439 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Department of Media and Communication Science
Media and Communications

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf