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The destination management organisation and the integrative destination marketing process
Economics and Social Sciences, Dalarna University, Borlänge, Sweden.
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
Centre for Marketing, Distribution and Industry Dynamics, Stockholm School of Economics, Sweden .
2009 (English)In: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 11, no 3, 283-296 p.Article in journal (Refereed) Published
Abstract [en]

A main function of destination-management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their marketing activities and achieve an outcome that benefits both the individual stakeholder and the destination? This study describes how DMOs can mobilise resources among the stakeholders and identifies the processes leading to integrated destination marketing. Basing our conclusions on a case study, we find that DMOs need to develop both pragmatic and moral legitimacy in order to develop integrated destination marketing.

Place, publisher, year, edition, pages
2009. Vol. 11, no 3, 283-296 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:miun:diva-8096DOI: 10.1002/jtr.695ISI: 000270955300005Scopus ID: 2-s2.0-67649559299OAI: oai:DiVA.org:miun-8096DiVA: diva2:133162
Available from: 2009-01-07 Created: 2009-01-07 Last updated: 2016-09-26Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
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  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf