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Tourism Entrepreneurs with Nature-Based Businesses in Sweden: The Role of the Lifestyle and the Place
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism. (ETOUR)ORCID iD: 0000-0001-5261-8169
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Quality Management and Mechanical Engineering. (ETOUR)
2019 (English)In: Athens Journal of Tourism, E-ISSN 2241-8148Article in journal (Refereed) Epub ahead of print
Abstract [en]

A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to create a certain quality of life in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by noneconomic goals. Nature-based businesses include traditional businesses such as those in the agriculture and forestry industries as well as new emerging businesses that are based on nature’s resources such as tourism. In rural areas, these types of tourism businesses generate important income and are therefore of great importance from a business development perspective. The aim of this study is to explore how tourism entrepreneurs see their lifestyles and nature-based businesses in rural areas. The study was conducted using a qualitative approach. Seventeen different cases were studied between autumn 2015 and autumn 2016, all of which were nature-based businesses in the area of micro-tourism located in rural Sweden. Data were collected from semi-structured interviews, observations, and written material. The study’s results show that there are several differences between tourism-lifestyle entrepreneurs in rural areas with nature-based businesses. We have identified four types of tourismlifestyle entrepreneurs, each with different motives for running their businesses. The results also show that they focus differently on their nature-based businesses, depending on what kind of tourism entrepreneur they are. Many of the lifestyle entrepreneurs focus on developing several different types of income to reduce risk and obtain growth. Tourism-lifestyle entrepreneurs therefore seem to try different types of businesses and appear to be more open-minded and innovative where creating new products and services is concerned

Place, publisher, year, edition, pages
2019.
Keywords [en]
Hipster Entrepreneur, Life Enjoyer, Lifestyle Entrepreneur, Motives, Nature Based, Tourism, Traditional Entrepreneur
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:miun:diva-36296OAI: oai:DiVA.org:miun-36296DiVA, id: diva2:1324120
Available from: 2019-06-13 Created: 2019-06-13 Last updated: 2019-06-18Bibliographically approved

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https://www.athensjournals.gr/tourism/2019-3149-AJT-TOU-Sorensson-02.pdf

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Sörensson, AnnaBogren, MariaCawthorn, Annika

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
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More languages
Output format
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