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Comparing Audience Responses to Televised Debates: A Cross-National Study of Germany and Sweden
University of Koblenz-Landau.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (Demokratiinstitutet Demicom)ORCID iD: 0000-0001-5964-102X
2008 (English)In: International Association for Media and Communication Research’s Annual Conference, 2008Conference paper, (Refereed)
Abstract [en]

Whereas televised debates between the main contenders in presidential races or parliamentary elections have a long history in some democracies, they are a rather new phenomena in other countries. There is still rather limited research regarding the processing and the impact of po-litical TV-debates outside of the U.S., and comparative studies in this area are extremely rare. Furthermore, there are virtually no comparative studies on the processing and impact of po-litical TV-debates using RTR-measurements. Thus, the main purpose of this paper is to report on a study comparing audience responses to televised debates in Germany during the 2005 election campaign and in Sweden during the 2006 election campaign. Using content analyses, pre- as well as posttest questionnaires and immediate audience re-actions to the debates measured by RTR technique, this paper will compare the overall reac-tions to the debates, to specific parts of the debates, and the size of the effects on the evalua-tions of the candidates. Based on these results, a second purpose of this paper is to discuss the opportunities and limitations of comparative research on perceptions and effects of televised debates.

Place, publisher, year, edition, pages
2008.
Keyword
Effects, TV-debates, real-time response
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-7563Local ID: DEMICOMOAI: oai:DiVA.org:miun-7563DiVA: diva2:127713
Available from: 2008-12-11 Created: 2008-12-10 Last updated: 2014-05-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf