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Making news funny: Differences in news framing between journalists and comedians
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.ORCID iD: 0000-0003-3015-7423
2021 (English)In: Journalism - Theory, Practice & Criticism, ISSN 1464-8849, E-ISSN 1741-3001, Vol. 22, no 6, p. 1540-1557Article in journal (Refereed) Published
Abstract [en]

Classic agenda setting and news framing research focuses on traditional media actors: journalists, political figures, professional communicators. However, the personalization of politics and journalism, as well as the rise of social media, is creating new spaces for other actors, like comedians. In the separation of vertical media (media which are still aiming for a wide audience with content of general relevance) and horizontal media (more specific media actors building a community around the content they produce), comedians can be considered actors in horizontal media, who help provide the community agenda. This study compares how comedians in horizontal media frame news and current affairs with how journalists in vertical media frame similar news. The study is performed via a quantitative content analysis of Swedish political comedy and traditional Swedish news coverage, with a focus on the emerging podcast medium. It shows that the comedic framing is dramatically more personal and emotional. It is also more thematic and more often on a societal level, while the journalistic news framing is more episodic and on an individual level. The comedic framing is also more focused on issues of political figures and processes, more negative, and more inclusive of different types of societal actors when compared to the news reporting of vertical media.

Place, publisher, year, edition, pages
2021. Vol. 22, no 6, p. 1540-1557
Keywords [en]
Agenda setting, horizontal media, influencers, news framing, news journalism, opinion leaders, podcasts, political comedy
National Category
Social Sciences Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-35389DOI: 10.1177/1464884918820432ISI: 000652833100015Scopus ID: 2-s2.0-85059315516OAI: oai:DiVA.org:miun-35389DiVA, id: diva2:1276088
Available from: 2019-01-07 Created: 2019-01-07 Last updated: 2021-09-10Bibliographically approved
In thesis
1. Jester, journalist, or just jerk? The roles of political comedians in societal debate
Open this publication in new window or tab >>Jester, journalist, or just jerk? The roles of political comedians in societal debate
2021 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Where does the political comedian fit on the spectrum of societal debate? Comedy has gained legitimacy in academia in recent decades as a non-serious communication form worth taking seriously. But in the personalized, high-choice hybrid media landscape, what roles do comedians inhabit? This dissertation explores this topic via five studies detailed in articles produced for publication in scientific journals. The articles employ frameworks such as humor functions, role conceptions, media framing, boundary work, non-deliberative media discourse, and moral theory, and utilize qualitative content analysis, quantitative content analysis, and qualitative interviews, to investigate empirical examples collected from Swedish and Finnish contexts. The dissertation also includes an introductory chapter that summarizes and discusses the results of the five studies and presents the empirical and theoretical contributions of the dissertation. 

Several roles of political comedians are introduced, based on political intent and their tendency to challenge norms, where the main ones have been established as Unifier, Advocate, Entertainer, Explainer, Provocateur, Questioner, and Eye-opener. The roles should be seen as role performance elements that are somewhat fluid and contextual. In addition, three role clusters, or broad comedic dispositions, are discussed. The first is the jester-type comedian, represented by the Entertainer, the Unifier, and the Advocate. These comedians are practitioners of a more benign, light-hearted form of political comedy, and they focus on creating mirth and social bonding. 

The genre of journalistic news satire is defined and explored as the second role cluster, and the genre is represented by the Unifier, who aims to connect people in laughter, the Explainer, who wants to explain complex news issues from a specific point of view, and the Questioner, who audits power and challenges groupthink. Finally, the third role cluster is personified by the troublemaker or jerk, who either enjoys being a Provocateur simply for provocation itself, takes on the role of persistent Questioner, or, if the political intent is stronger, embodies the Eye-opener, aspiring to influence the audience to see things differently.

Contexts, implications, and limitations are discussed.

Place, publisher, year, edition, pages
Sundsvall: Mid Sweden University, 2021. p. 34
Series
Mid Sweden University doctoral thesis, ISSN 1652-893X ; 350
Keywords
Political comedy, satire, role conceptions, framing, humor studies, entertainment
National Category
Media and Communications
Identifiers
urn:nbn:se:miun:diva-43001 (URN)978-91-89341-22-7 (ISBN)
Public defence
2021-10-08, C312, Holmgatan 10, Sundsvall, 10:00 (English)
Opponent
Supervisors
Available from: 2021-09-13 Created: 2021-09-10 Last updated: 2021-09-13Bibliographically approved

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Ödmark, Sara

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