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Sustainable Evolution of Business Model: Cases from Scandinavian Internet Portal Market
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (CITIZYS)
Helsinki School of Economics,.
Copenhagen Business School,.
2004 (English)In: Proceedings of the 13th European Conference on Information Systems, ECIS 2004: The European IS Profession in the Global Networking Environment, 2004Conference paper, (Refereed)
Abstract [en]

Portals exist for a large number of topics and they have become quite common on the Internet. So far,researchers have not extensively studied the evolution of portals and only a few portal businessmodels have been reported in the literature. We wonder if Internet portals are following the sameevolution path, and what kinds of similarities and differences can be observed. The theoreticalreferences, we drew on for the design of a field study, were derived from a number of theoriesconsidering portals, online communities, and network economics. We chose to research six portals,comprising Danish, Finnish and Swedish portals, of which three represent healthcare and threemobile services. We learned that the portals are quite similar in their scope of operation.Furthermore, we noticed that there is a difference between portals hosted by large organizations andportals that existing independently. All six portals are national in their geographical sphere ofattention. This stresses that the local language capabilities are important when launching a portal.Finally, existing theories seem to provide an adequate theoretical vehicle for explaining the evolutionof these portals. The practical contribution of this paper lays in the set of guidelines that can beapplied by portal managers to identify their focus areas. It also provides some guidance about inwhich direction Internet portals currently develop.

Place, publisher, year, edition, pages
2004.
Keyword
Internet portal, Portal management model, Business model, Lifecycle, Field study, Denmark, Finland, Sweden.
National Category
Information Science
Research subject
Identifiers
URN: urn:nbn:se:miun:diva-7269OAI: oai:DiVA.org:miun-7269DiVA: diva2:127140
Available from: 2008-12-02 Created: 2008-12-01 Last updated: 2008-12-02Bibliographically approved

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf