On the Swedish local media market, hyperlocal new media face challenges for survival. Still little is known about whether different hyperlocal media ventures have potential for sustainability and how this potential might be expressed. The demanding working conditions require special strategies that need to be explored. Therefore, it’s an important for hyperlocal media entrepreneurs to identify which problems they face in purpose to find sustainable solutions.
The object of this study is to explore what problems do the hyperlocal news entrepreneurs experience and what strategies do they use for sustaining their activity. Sweden is used as a case since many of the Swedish hyperlocal media entrepreneurs are professional in their media production and therefore interesting as an example in a global context. This study includes a selection of in-depth interviews with Swedish hyperlocals.