miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Hyperlocal Journalism and PR: Diversity in Roles and Interactions
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.ORCID iD: 0000-0002-8591-5108
Lunds universitet.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.ORCID iD: 0000-0003-0543-5057
2019 (English)In: OBS - Observatorio, ISSN 1646-5954, E-ISSN 1646-5954, Vol. 13, no 1Article in journal (Refereed) Published
Abstract [en]

Hyperlocal media has repeatedly been framed as a potential saviour of local journalism, but the democratic and civic role that often is ascribed to hyperlocals is not obvious or uncomplicated. The hyperlocals’ vulnerable economic situation makes them dependent on free content, for example material produced by local councils or organizations. This paper investigates the role of hyperlocal media entrepreneurs and their interaction with local councils and other stakeholders. We examine how the hyperlocal media entrepreneurs supply their communities with news in places of a media void, and how they perceive their role in their communities. Findings from this qualitative study show that the media entrepreneurs view their news production as an important part of the local community. They provide a forum for debate and information for citizens, local governments and organizations. Their service also includes a channel for local events relevant for the community. The interactions with the local governments vary, as well as the hyperlocal entrepreneurs’ evaluation of how the information provided by the councils can or should be handled. The relation between hyperlocal media entrepreneurs and local governments is a complex process, including both interrelated and contradictory goals.

Place, publisher, year, edition, pages
2019. Vol. 13, no 1
Keywords [en]
hyperlocal news, media entrepreneurs, PR, community, local governments
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-35105DOI: 10.15847/obsOBS13120191278Scopus ID: 2-s2.0-85064337295OAI: oai:DiVA.org:miun-35105DiVA, id: diva2:1268995
Available from: 2018-12-07 Created: 2018-12-07 Last updated: 2019-08-07Bibliographically approved

Open Access in DiVA

fulltext(399 kB)30 downloads
File information
File name FULLTEXT02.pdfFile size 399 kBChecksum SHA-512
4fa2918338e819adbc2c4f70603cd87d8f914a2d49a06a455db55ec63bb51c70416aecff0c504653afb7d4b3c1c0ae816332983b3bcdada326dcb9a411893e44
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Authority records BETA

Jangdal, LottieCepaite Nilsson, AstaStúr, Elisabeth

Search in DiVA

By author/editor
Jangdal, LottieCepaite Nilsson, AstaStúr, Elisabeth
By organisation
Department of Media and Communication Science
In the same journal
OBS - Observatorio
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 39 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 209 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf