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SME marketing and the adoption of the CRM approach: On the relevance of the CRM approach for SME marketing and propositions about barriers to the adoption of the
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
2008 (English)In: 5th International conference om small and medium sized enterprises: Marketing, Athens: Athens Institute for Education and Research (ATINER), 2008Conference paper, (Other academic)
Place, publisher, year, edition, pages
Athens: Athens Institute for Education and Research (ATINER), 2008.
National Category
Business Administration
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URN: urn:nbn:se:miun:diva-7159OAI: oai:DiVA.org:miun-7159DiVA: diva2:126855
Available from: 2008-11-29 Created: 2008-11-24 Last updated: 2013-03-25Bibliographically approved

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Wahlberg, OlofStrandberg, Christer
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf