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CSR-rapporters kvalitetsbetydelse och roll
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Företags medieexponering, kvalitet i CSR-rapporter och medarbetarnöjdhet varierar och det blir allt vanligare att företag upprättar CSR-rapporter för att tillfredsställa sina intressenter. Syftet med denna studie var att beskriva och analysera CSR-rapporters kvalitets betydelse, dess påverkan av medieexponering och på medarbetarnöjdhet samt hur medieexponering påverkar medarbetarnöjdhet genom kvalitet. Det underliggande syftet var att analyseraeventuella skillnader i medieexponering, kvalitet och medarbetarnöjdhet mellanföretag verksamma inom samordnade marknadsekonomier (SME) och företag inom liberala marknadsekonomier (LME). Studiens urval bestod av 192 företag, varav 124 verkar inom SME och 68 inom LME. Sambanden analyserades genom strukturell ekvationsmodellering. Resultaten visar att medieexponering är positivt relaterat till kvalitet och att kvalitet i sin tur är positivt relaterat till medarbetarnöjdhet. Vi finner även ett positivt samband mellan medieexponering och medarbetarnöjdhet genom kvalitet. Avseende vårt underliggande syftefinner vi att företag inom SME upprättar CSR-rapporter med högre kvalitet än företag inom LME.

Abstract [en]

Companies’ media exposure, quality in CSR reports and employee satisfaction vary, and it is becoming increasingly more common for companies to create CSR reports to satisfy their stakeholders. The purpose of this study was to describe and analyze the quality of CSR reports, its impact on media exposure and employee satisfaction, and how media exposure affects employee satisfaction through quality. The underlying purpose was to analyze whether there were any differences in media exposure, quality and employee satisfaction between companies operating in coordinated market economies (CME) and companies within liberal market economies (LME). The sample consisted of 192companies distributed among 124 companies operating within CME and 68 companies operating within LME. The relationships were analyzed by structural equation modeling. The results show that media exposure is positively related to quality and that quality is positively related to employee satisfaction. We also find a positive correlation between media exposure and employee satisfaction through quality. For our underlying purpose, we find that companies within CME establish higher quality CSR reports than companies within LME.

Place, publisher, year, edition, pages
2018. , p. 29
Keywords [en]
Corporate Social Responsibility, CSR, Media Exposure, Quality, Employee Satisfaction, Coordinated Market Economies, Liberal Market Economies
Keywords [sv]
Hållbarhetsrapportering, CSR, Medieexponering, Kvalitet, Medarbetarnöjdhet, Samordnade marknadsekonomier, Liberala marknadsekonomier
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-33982OAI: oai:DiVA.org:miun-33982DiVA, id: diva2:1228538
Subject / course
Business Administration FE1
Educational program
BSc Programme in Business and Economics SEKOG 180 higher education credits
Supervisors
Examiners
Available from: 2018-06-28 Created: 2018-06-28 Last updated: 2018-06-28Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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  • en-US
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  • Other locale
More languages
Output format
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