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Nature-based tourism and experience value co-creation on Instagram
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (European Tourism Research Institute (ETOUR))ORCID iD: 0000-0003-1763-140X
2018 (English)In: ISCONTOUR 2018 Tourism Research Perspectives: Proceedings of the International Student Conference in Tourism Research / [ed] Christian Maurer & Barbara Neuhofer, 2018, p. 373-378Conference paper, Published paper (Refereed)
Abstract [en]

Social media and mobile-based applications act as an increasingly critical source of experience value creation in tourism and nature-based tourism, as confirmed by the most recent trends in the industry. Although being one of the most popular mobile-based social media, Instagram is still underrepresented in value creation research, and no study has been conducted specifically in nature-based tourism. Moreover, current research on value lack of interpretive methodologies able to grasp the complexity of experience value creation from a phenomenological point of view. This research aims at tackling these gaps by conducting an in-depth investigation on experience value creation on Instagram in nature-based tourism. A combination of different types of qualitative data, obtained through a participatory netnography, will be collected on Instagram, and consequently triangulated and analyzed by means of grounded theory. While assessing the depth of value creation emerging from personal, elicited tourist narratives, in a way not seen yet in similar studies, the results are argued to expand the theoretical understanding of experience value creation in nature-based tourism and service research.

Place, publisher, year, edition, pages
2018. p. 373-378
Keywords [en]
Experience value; value co-creation; Instagram; netnography; nature-based tourism
National Category
Cultural Studies Communication Studies Human Aspects of ICT Media Studies
Identifiers
URN: urn:nbn:se:miun:diva-33806ISBN: 978-3-7460-9167-9 (print)OAI: oai:DiVA.org:miun-33806DiVA, id: diva2:1220155
Conference
ISCONTOUR 2018
Available from: 2018-06-18 Created: 2018-06-18 Last updated: 2018-06-18

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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