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Affärsmodellsutveckling: Hur företag hanterar utmaningar på en förändrad marknad
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Systems and Technology.
2018 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

En marknadsförändring innebär utmaningar för de företag som verkar på marknaden, eftersom de då måste anpassa sig till nya marknadsförhållanden, ny konkurrenssituation och liknande. Denna studie har haft som syfte att undersöka vilka utmaningar företag upplever när de utvecklar sina affärsmodeller. Detta har undersökts genom att läsa på om teori kring ämnet och intervjuer med representanter från elmarknaden i Sverige. Teorin visade att flera olika koncept kan kopplas samman till en övergripande bild där en förändring är katalysatorn. Fyra aspekter kring utmaningar kunde tas fram baserat på tidigare forskning, dessa är: (1) organisationen är inte van vid förändringsledning; (2) organisation är van vid förändringsledning; (3) ledningen vet inte hur de ska påbörja arbetet med BMI; och (4) ledningen vet hur de ska påbörja arbetet med BMI. Resultatet från intervjuerna visade att litteraturen återspeglas i verkligheten, då informanterna beskrev flera koncept från litteraturen. Informanternas organisationer kunde placeras i de aspekter som tagits fram, och baserat på tidigare forskning kunde hanteringsförslag på dessa utmaningar tas fram, några av dessa som informanterna redan applicerat (men ännu inte fullt ut).

Abstract [en]

A market change comes with challenges for the organisations which operate on that market, since they must adjust to the new market conditions, a new competitive situation and such. The purpose of this study was to examine which challenges organisations experience when they develop their business models. This was performed by doing a literature review as well as interviews with representatives from the electric market in Sweden. The result from the literature review showed that multiple concepts can be connected to form an encompassing view with the change as the catalyst. Four aspects regarding challenges could be developed based on previous research: (1) he organisation is not used to change management; (2) the organisation is used to change management; (3) management does not know how to start working with BMI; and (4) management knows how to start working with BMI. The result from the interviews showed that the literature was reflected in reality, since the informants described several concepts from the literature. The informants’ organisations could be placed in the aspects which had been developed and based on previous research suggestions of how to handle these challenges could be developed, some of which the informants had already applied (but not fully, yet).

Place, publisher, year, edition, pages
2018. , p. 62
Keywords [en]
Business model innovation, change management, improvement efforts, organisational culture, business strategy, market change
Keywords [sv]
Business model innovation, förändringsledning, förbättringsarbete, organisationskultur, affärsstrategi, marknadsförändring
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-33755Local ID: IG-V18-A2-003OAI: oai:DiVA.org:miun-33755DiVA, id: diva2:1216911
Subject / course
Industrial Organization and Economy IE1
Educational program
Master of Science in Industrial Engineering and Management TINDA 300 higher education credits
Supervisors
Examiners
Available from: 2018-06-12 Created: 2018-06-12 Last updated: 2018-06-12Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
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Output format
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