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Exploring visual experiments: measuring multimodal messages in laboratory research
Mid Sweden University, Faculty of Science, Technology and Media, Department of Design.ORCID iD: 0000-0002-0601-7706
Mid Sweden University, Faculty of Science, Technology and Media, Department of Design.ORCID iD: 0000-0002-4304-3145
2018 (English)In: Visual Public Relations: Strategic Communication Beyond Text / [ed] Simon Collister & Sarah Roberts-Bowman, Routledge, 2018, p. 177-191Chapter in book (Other academic)
Abstract [en]

Our perceptual thinking is largely unconscious (Brumberger, 2003). When we decide which political party to vote for, what to eat for dinner, whom to sit next to, or where to spend our holiday, our unconscious thoughts play a big role, and previous research indicates how deeply the unconscious mind shapes our daily interactions (Bargh, 2014). According to scholars (Schreuder, 2014; Khushaba et al., 2013) it is important to know about the unconscious when we are interested in studying human behaviour and, in particular, human visual experiences.

Place, publisher, year, edition, pages
Routledge, 2018. p. 177-191
Series
Routledge New Directions in Public Relations & Communication Research
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-33741DOI: 10.4324/9781315160290Scopus ID: 2-s2.0-85048695480ISBN: 9781138064669 (print)ISBN: 9781315160290 (electronic)OAI: oai:DiVA.org:miun-33741DiVA, id: diva2:1216636
Available from: 2018-06-12 Created: 2018-06-12 Last updated: 2021-09-29Bibliographically approved

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Publisher's full textScopushttps://www.routledge.com/Visual-Public-Relations-Strategic-Communication-Beyond-Text/Collister-Roberts-Bowman/p/book/9781138064669

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Fagerholm, Anna-SaraGöransson, Karina

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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