miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Exploring visual experiments: measuring multimodal messages in laboratory research
Mid Sweden University, Faculty of Science, Technology and Media, Department of Design.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Design.
2018 (English)In: Visual Public Relations: Strategic Communication Beyond Text / [ed] Simon Collister & Sarah Roberts-Bowman, Routledge, 2018, p. 177-191Chapter in book (Other academic)
Abstract [en]

Our perceptual thinking is largely unconscious (Brumberger, 2003). When we decide which political party to vote for, what to eat for dinner, whom to sit next to, or where to spend our holiday, our unconscious thoughts play a big role, and previous research indicates how deeply the unconscious mind shapes our daily interactions (Bargh, 2014). According to scholars (Schreuder, 2014; Khushaba et al., 2013) it is important to know about the unconscious when we are interested in studying human behaviour and, in particular, human visual experiences.

Place, publisher, year, edition, pages
Routledge, 2018. p. 177-191
Series
Routledge New Directions in Public Relations & Communication Research
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-33741DOI: 10.4324/9781315160290Scopus ID: 2-s2.0-85048695480ISBN: 9781138064669 (print)ISBN: 9781315160290 (electronic)OAI: oai:DiVA.org:miun-33741DiVA, id: diva2:1216636
Available from: 2018-06-12 Created: 2018-06-12 Last updated: 2018-09-27Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopushttps://www.routledge.com/Visual-Public-Relations-Strategic-Communication-Beyond-Text/Collister-Roberts-Bowman/p/book/9781138064669

Authority records BETA

Fagerholm, Anna-SaraGöransson, Karina

Search in DiVA

By author/editor
Fagerholm, Anna-SaraGöransson, Karina
By organisation
Department of Design
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 39 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf