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Kvalitet i CSR-rapporter: Relationen mellan tredjepartsförsäkran, medieexponering och medarbetarnöjdhet genom kvalitet
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

CSR-rapportering är något som blivit allt viktigare i dagens samhälle. Det finns en mängd fördelar med detta vilket inkluderar bättre rykte samt medarbetarnöjdhet. Det finns dock inget regelverk för vad rapporterna ska innehålla, vilket medfört ifrågasättande angående rapporternas tillförlitlighet och kvalitet. Det huvudsakliga syftet med studien var att analysera hur medieexponering och tredjepartsförsäkran kan påverka medarbetarnöjdhet genom kvaliteten i CSR-rapporter. Det underliggande syftet var att analysera hur medieexponering,tredjepartsförsäkran, kvalitet och medarbetarnöjdhet kan skilja sig åt mellan liberala och samordnade marknadsekonomier. Urvalsramen utgjordes av 214 multinationationella bolag av vilka 206 uppfyllde kraven för att medverka i denna studie. I studien användes regressionsanalys och stiganalys samt ett t2-test för att analysera insamlad data. Resultatet visar ett positivt signifikant samband mellan medieexponering och medarbetarnöjdhet genom kvalitet. Det finns däremot inget samband mellan tredjepartsförsäkring och medarbetarnöjdhetgenom kvalitet. Resultatet från t-testet visar att beträffande kvalitet och tredjepartsförsäkran finns inga positiva signifikanta samband mellan ekonomierna. Gällande medieexponering och medarbetarnöjdhet finns positiva signifikanta samband mellan ekonomierna.

Abstract [en]

CSR reporting has become increasingly important in today's society. There are a lot of benefits with this that include better reputation as well as employee satisfaction. However, there is no regulatory framework for what the reports should contain which has resulted questioning about its reliability and quality. The main intent of this study was to analyse how media exposure andthird-party assurance can affect employee satisfaction through quality. The underlying purpose was to analyse how media exposure, third party insurance, quality and employee satisfaction differed between liberal and coordinated market economies. The sampling for the study consisted of 214 multinational companies, with 206 companies fulfilling the requirements for being included in the study. The study used regression analysis and path analysis as well as at2-test for the underlying purpose. The results show significant positive correlation between media exposure and employee satisfaction through quality. On the other hand there is no correlation between third-party assurance and employee satisfaction through quality. The result of the t-test shows that in quality and third party assurance there are no positive significant correlations between the economies. Regarding media exposure and employee satisfactionthere are positive significant correlations between the economies.

Place, publisher, year, edition, pages
2018. , p. 35
Keywords [en]
CSR, CSR-reporting, sustainability, quality, media exposure, third-party assurance, employee satisfaction, Glassdoor
Keywords [sv]
CSR, CSR-rapportering, hållbarhet, kvalitet, medieexponering, tredjepartsförsäkran, medarbetarnöjdhet, Glassdoor
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-33719OAI: oai:DiVA.org:miun-33719DiVA, id: diva2:1213945
Subject / course
Business Administration FE1
Educational program
BSc Programme in Business and Economics SEKOG 180 higher education credits
Supervisors
Examiners
Available from: 2018-06-05 Created: 2018-06-05 Last updated: 2018-06-05Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • Other style
More styles
Language
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Output format
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