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Hyperlink network analysis of a multi destination region: The case of Halland, South Sweden
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
Bocconi University, Italy; National Research Tomsk Polytechnic University, Tomsk, Russia.
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)ORCID iD: 0000-0003-3964-2716
2018 (English)In: Information Technology & Tourism, ISSN 1098-3058, E-ISSN 1943-4294Article in journal (Refereed) Published
Abstract [en]

Over the past years, attention has been given to the relevance of network studies as an analytical tool to assess essential features of a tourism destination. This work analyzes the network of Halland County, a tourism destination in South Sweden. The study aims at enhancing the body of knowledge and the comprehension of the structural characterization of the tourism network, deriving indications for policy makers and local stakeholders in order to improve the effectiveness and efficiency of the regional tourism system. Tourism stakeholders’ websites were explored using hyperlink network analysis (Baggio, 2007; Raisi et al., 2017). Findings highlight the need for strengthened industry ties and contribute to the industry-wide discussion on exploring network topology as a key source of knowledge for destination management and development, respectively.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Hyperlink network analysis, multi destination region, tourism websites, South Sweden
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:miun:diva-33172DOI: 10.1007/s40558-018-0108-9OAI: oai:DiVA.org:miun-33172DiVA, id: diva2:1188071
Note

First Online: 07 March 2018

Available from: 2018-03-06 Created: 2018-03-06 Last updated: 2018-04-09Bibliographically approved

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Fuchs, Matthias

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