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Customer perceived value of travel and tourism web sites
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences. (ETOUR)ORCID iD: 0000-0002-6610-9303
2008 (English)Report (Other academic)
Abstract [en]

The continuing development and growth of the Internet imply that business and customers perceive that it provides them with some kind of value. The Internet has also seen an increasing importance of user-generated content and utilisation of the Internet as a social medium. In this study the concept of customer value, based on the typology of consumer value (Holbrook, 1994; 1999) and the value hierarchy model (Woodruff & Gardial, 1996; Woodruff, 1997), is used to identify dimensions and expressions of what customer-perceived value is in travel and tourism websites and how it is created. Moderately structured in-depth interviews are used to collect data. In the analysis connections between different types of value are presented and the lack of certain types of value is discussed.

Place, publisher, year, edition, pages
Östersund: ETOUR , 2008. , p. 37
Series
Working paper - European Tourism Research Institute, ISSN 1650-4623 ; 2008:2
Keywords [en]
marketing, Internet, customer value, web site, travel, tourism
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-7067Local ID: ETOUROAI: oai:DiVA.org:miun-7067DiVA, id: diva2:117496
Projects
Kundnytta av elektroniska tjänster för turismAvailable from: 2008-12-09 Created: 2008-11-14 Last updated: 2009-07-14Bibliographically approved

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fulltext(376 kB)7198 downloads
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http://www.miun.se/upload/Etour/Publikationer/Working%20Paper%20serien/Custumer%20value%20WP.pdf

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Lexhagen, Maria

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf