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Vad består content marketing av och dess kännetecken?: En studie av sex företag
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Content marketing kännetecknar ett värdeerbjudande där budskapet är personligt som stärker mottagarens livsstil genom en berättelse som är trovärdig och autentisk, som skapar värde för mottagaren iform av kunskap och social identitet och utgår från avsändarens värderingar. Content marketing kräver en strategi och långsiktighet som används i egna kanaler iform av artiklar, sociala medier och personliga events. Empowerment och en SEO är två sätt att effektivisera sin content marketingstrategi.

Abstract [en]

Content marketing characterizes a value offering where the message is personal that strengthens the recipient's lifestyle through a story that is credible and authentic, which creates value for the recipient in terms of knowledge and social identity and based on the sender's values. Content marketing requires a strategy and long-term use in custom channels in the form of articles, social media and personal events. Empowerment and an SEO are two ways to streamline their content marketing strategy.

Place, publisher, year, edition, pages
2018. , p. 50
Keywords [en]
Brand, equity, autencitet and emotions.
Keywords [sv]
Varumärke, värde, autencitet och känslor.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-32662OAI: oai:DiVA.org:miun-32662DiVA, id: diva2:1173142
Subject / course
Business Administration FE1
Supervisors
Examiners
Available from: 2018-01-11 Created: 2018-01-11 Last updated: 2018-01-11Bibliographically approved

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File name FULLTEXT01.pdfFile size 822 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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