Previous results on growth in women’s businesses indicate that employment growth require time and that growth ambitions change over time. Time aspects has however only to a minor extent previously been studied despite the fact that it was required already twenty years ago. The aim of this paper is to explore growth from a longitudinal perspective. The results is based from data that have taken place at three different times during the period 2010 to 2016. The result shows that companies with a clear and specified future growth ambition is highly significant with the companies that actually have achieved growth.