During last decade, there has been a noticeable increase in demand towards all-inclusive package holidays. The growth in demand for all-inclusive holidays goes hand in hand with the concept of tourism enclaves, which can either be purpose-built gated resorts physically isolated from their surrounding community or appear in the form of cruises, which has emerged as a particularly popular form of travel. In this paper, we focus on all-inclusive holidays, which take place in enclaves and investigate to what extent the geographic contingency governing this holiday product matters to the travel industry itself and the consumers who demand it. In other words, when it comes to all-inclusive holiday products do the place-based attributes on offer at the destination matter? An explorative study of Scandinavian tour operators shows that the local setting of the holiday is in fact a secondary consideration compared to the services and facilities on offer. Thus there is an overriding tendency to downplay the destination’s place–based attributes and it does not seem so important where the all-inclusive resort is located as long as it is well connected to the market and promises a comfortable holiday to the consumer. Tourism enclaves in the context of placelessness are discussed.