The language is central to all learning in higher education, such as analytical independence, critical thinking and theoretical understanding. Many university students no longer master the language tools required, according to numerous representatives of the university world. The issue of students’ knowledge of the Swedish language is a topic of discussion on the higher education agenda. Apart from poor spelling and grammar, students’ problems with analyses and deeper understanding are worrying. However, more support in scientific thinking and writing in education may help to overcome language problems. Another important issue for language development is reading skills – for both studies and/or pleasure. To integrate academic writing and exercises in all teaching at the undergraduate level is undeniably one means for improvement. University studies include important social and academic codes that might be difficult to understand, especially for students from non-academic homes. By developing reading and writing skills, students will also overcome different barriers.
In the bachelor programme: Tourism and destination development, at Mid Sweden University, the students’ academic writing and reading is of particular interest. In this paper, the possibilities of improvements of the students’ academic writing with concrete examples from our tourism programme is discussed, but also highlight the challenges teachers face and the need of central support from the university. Using concrete examples (e.g. examinations and exercises), the discussion will further expand on issues regarding the language’s significance for the individual and society.