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The professional relationship between tour guides and tour operators
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. Istanbul University, Istanbul, Turkey.ORCID iD: 0000-0003-3568-6527
Nisantasi University, Istanbul, Turkey.
2017 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, 1-13 p.Article in journal (Refereed) Epub ahead of print
Abstract [en]

Tour operators and tour guides are major stakeholders during production and operation of organized package tours. However, the relationship between them received little attention in tourism literature. This study intends to identify the dimensions of the relationship between the two parties and importance attained to different guiding roles both by tour operators and guides. It also explores the attitude gaps between tour operators and guides on various guiding attributes. The analyzed data were collected from 110 professional tour guides and 56 inbound tour operators. Numerous differences in perceptions were identified regarding importance attained to foreign language skills, group cohesion, holiday experience creation, entertainment, representation skills, contract compliance, image creation, itinerary compliance and identification with tour operators.

Place, publisher, year, edition, pages
2017. 1-13 p.
Keyword [en]
guiding roles, Tour guides, tour operators, tourism industry, travel industry
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-31371DOI: 10.1080/15022250.2017.1330844OAI: oai:DiVA.org:miun-31371DiVA: diva2:1130657
Note

Published online: 19 Jun 2017

Available from: 2017-08-10 Created: 2017-08-10 Last updated: 2017-08-10Bibliographically approved

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Cetin, Gurel
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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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