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Incentive Travel and Employee Motivation: A Generation Y Perspective
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis examines the perception of Generation Y employees on incentive travel. More precisely the perception of incentive travel as a motivational tool in comparison to other in-centives is assessed. The issue was chosen because both Generation Y and incentive travel are very current topics that are of great relevance to today’s business world. Generation Y will comprise around 50% of today’s workforce by 2020 and is consequently a generation of high interest.The theoretical principals of motivation and selected motivational concepts are discussed. Furthermore, travel as an employee reward is viewed in detail and also the specific character-istics of Generation Y employees and their attitude towards work is taken into account. In order to answer the research question of how Generation Y employees perceive incentive travel as a motivational tool in comparison to other incentives, several propositions were de-fined. Empirical data was collected through in-depth qualitative interviews. The data suggests that travel is perceived as special, superior, motivating and therefore has a “trophy value”, but is not perceived as generally more motivating than monetary rewards.

Place, publisher, year, edition, pages
2017. , 81 p.
Keyword [en]
reward systems, incentive systems, incentive travel, incentives, Generation Y, motivation, motivation theories, employee motivation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-31098OAI: oai:DiVA.org:miun-31098DiVA: diva2:1118007
Educational program
Master programme (one year) in Business Administration, Marketing and Management SFMMA 60 higher education credits
Supervisors
Examiners
Available from: 2017-06-29 Created: 2017-06-29 Last updated: 2017-06-29Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf