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Commercializing the Unpredictable: Perspectives From Wildlife Watching Tourism Entrepreneurs in Sweden
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.ORCID iD: 0000-0002-1641-4123
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.ORCID iD: 0000-0002-8682-0442
2017 (English)In: Human Dimensions of Wildlife, ISSN 1087-1209, E-ISSN 1533-158XArticle in journal (Refereed) Epub ahead of print
Abstract [en]

Tourism companies that offer wildlife watching experiences share a unique property—they build their business on a promise they have no guarantee of fulfilling (showing wild animals). The factor of luck becomes important, as evident in the advertisement texts of wildlife watching tours. Understanding commercialization of uncontrollable natural phenomena (wild animals) in a similarly uncertain natural setting (wilderness) is the aim of our article. In this illustrative case study, we examine wildlife watching companies in Sweden, focusing on free ranging bear, moose, wolf, roe-deer, beaver, and seal. Through interviews and participant observations with eight wildlife watching entrepreneurs, we elaborate on the following major themes that help understand specific challenges associated with these businesses: lack of control as an inherent property of wildlife watching tourism, agency and continuous negotiation of uncertainties within the operational setting, importance of guide performances and “secondary” experiences, and using uncertainty as a way of enhancing authenticity.

Place, publisher, year, edition, pages
2017.
National Category
Human Geography
Identifiers
URN: urn:nbn:se:miun:diva-30853DOI: 10.1080/10871209.2017.1334842OAI: oai:DiVA.org:miun-30853DiVA: diva2:1108916
Projects
Nature-based tourism, nature commodification, uncertainty, wildlife watching
Available from: 2017-06-13 Created: 2017-06-13 Last updated: 2017-06-15Bibliographically approved

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Margaryan, LusineWall-Reinius, Sandra
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf