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Take Away, etik och konsumtion: En kvalitativ studie om tre kaffekedjors visuella kommunikation
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Problemet som den här uppsatsen undersöker är att det finns många varumärken som har liknande erbjudanden till konsumenter, vilket gör det intressant att studera hur varumärken differentierar sig gentemot varandra och hur konsumenterna uppfattar varumärkenas visuella kommunikation utifrån konsumenternas konsumtionsvanor. Samtidigt finns det i dag många företag som försöker kommunicera sina etiska ståndpunkter via förpackningsdesignen. Därigenom är uppsatsens syfte att studera hur nationellt utbredda varumärken kommunicerar visuellt på lokal nivå till konsumenter.
Place, publisher, year, edition, pages
2015. , p. 75
Keywords [sv]
förpackningsdesign, visuell kommunikation, visuell konsumtion, varumärke, differentiering, semiotik, etisk konsumtion, marknadskommunikation
National Category
Media and Communication Studies
Identifiers
URN: urn:nbn:se:miun:diva-30501OAI: oai:DiVA.org:miun-30501DiVA, id: diva2:1084276
Subject / course
Media and Communication Science MK1
Educational program
Graphic Design and Communication TGDKG 180 higher education credits
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Available from: 2017-03-24 Created: 2017-03-24 Last updated: 2025-02-17Bibliographically approved

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fulltext(8102 kB)1027 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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