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Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications?
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2016 (English)In: The Business of Gamification: A Critical Analysis / [ed] M. Dymek & P. Zackariasson, New York: Routledge, 2016, 1, 99-121 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
New York: Routledge, 2016, 1. 99-121 p.
Series
Routledge Advances in Management and Business Studies
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-29563Local ID: DEMICOMISBN: 9781138824164 (print)OAI: oai:DiVA.org:miun-29563DiVA: diva2:1056215
Available from: 2016-12-14 Created: 2016-12-14 Last updated: 2017-06-27Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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