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Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications?
Dymek, Mikolaj
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2016 (English)
In:
The Business of Gamification: A Critical Analysis / [ed] M. Dymek & P. Zackariasson, New York: Routledge, 2016, 1, p. 99-121
Chapter in book (Refereed)
Place, publisher, year, edition, pages
New York: Routledge, 2016, 1. p. 99-121
Series
Routledge Advances in Management and Business Studies
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:miun:diva-29563
Scopus ID:
2-s2.0-85022037067
Local ID: DEMICOM
ISBN:
9781138824164 (print)
OAI: oai:DiVA.org:miun-29563
DiVA, id:
diva2:1056215
Available from:
2016-12-14
Created:
2016-12-14
Last updated:
2017-08-11
Bibliographically approved
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Dymek, Mikolaj
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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text
asciidoc
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html
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