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Coping with reintermediation: The case of SMHEs
Istanbul University, Turkey.
Istanbul University, Turkey.
Istanbul University, Turkey.
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)ORCID iD: 0000-0003-3964-2716
2016 (English)In: Information Technology & Tourism, ISSN 1098-3058, E-ISSN 1943-4294, Vol. 16, no 4, p. 375-392Article in journal (Refereed) Published
Abstract [en]

The structure of hospitality distribution has experienced profound changeswithin the last few decades. With the evolution and spread of internet, a substantialnumber of consumers started to use electronic channels for hotel bookings.This has resulted in disintermediation of traditional offline travel agencies. Yet, ithas also initiated a new type of middleman to emerge and grow. Much powerfulthan its former version, online travel agencies (OTAs) bring about some benefits butalso challenges particularly for small and medium sized independent hotels(SMHEs). This paper focuses on the difficulties SMHEs face during this transformation.The characteristics of SMHEs, the evolution of channels and the role ofOTAs were discussed based on a qualitative study. 22 SMHE managers wereinterviewed about their perceptions of OTAs and challenges with reintermediation.Based on the data the challenges were grouped under; complexity, dependency,unfair competition and commodification. Solutions to complications of reintermediationfor SMHEs and directions for future research are suggested

Place, publisher, year, edition, pages
2016. Vol. 16, no 4, p. 375-392
Keywords [en]
SMHE, OTA, Boutique hotels, Distribution channels, Reintermediation, Disintermediation
National Category
Economic Geography
Identifiers
URN: urn:nbn:se:miun:diva-29233DOI: 10.1007/s40558-016-0063-2ISI: 000413820800004Scopus ID: 2-s2.0-85008879522Local ID: ETOUROAI: oai:DiVA.org:miun-29233DiVA, id: diva2:1045143
Available from: 2016-11-08 Created: 2016-11-08 Last updated: 2017-12-15Bibliographically approved

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Fuchs, Matthias

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CiteExportLink to record
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Citation style
  • apa
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  • vancouver
  • Other style
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  • de-DE
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  • en-US
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  • nn-NO
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