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Market discovery and the international expansion of the firm
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
2003 (English)In: International Business Review, Vol. 12, no 6, 659-672 p.Article in journal (Refereed) Published
Abstract [en]

The objective of this paper is to formulate a theoretical framework for studies of antecedents and consequences of discoveries during international expansion. By introducing market discovery it seems to be possible to offer a richer understanding of the pattern and pace of the international expansion of a firm. Market discovery is the result of both exploration and exploitation activities, but in order to exploit market discovery, a firm must learn to handle the discovered opportunity. A discovery, usually made while a firm is conducting daily activities, occurs in connection with search, planning, routine, and improvisation. The resulting learning can lead to changes in pace, orientation, and extension of the international expansion of the firm. © 2003 Elsevier Ltd. All rights reserved.

Place, publisher, year, edition, pages
2003. Vol. 12, no 6, 659-672 p.
Keyword [en]
Discovery, Exploitation, Exploration, International expansion
Identifiers
URN: urn:nbn:se:miun:diva-29043DOI: 10.1016/j.ibusrev.2003.06.001Scopus ID: 2-s2.0-0345448760OAI: oai:DiVA.org:miun-29043DiVA: diva2:1033034
Note

Review

Available from: 2016-10-05 Created: 2016-10-05 Last updated: 2016-10-10Bibliographically approved

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