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Children's influence on family purchase decisions in India and Western Countries
Mittuniversitetet, Fakulteten för humanvetenskap, Avdelningen för ekonomivetenskap och juridik.
2014 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
Abstract [en]

Children’s influence on the processes of family purchase decisions depends on number of parameters and situations. Children exercise various methods to influence their parent’s decision-making on buying. This influence varies from one product to another. It depends on parents’ education, their profession, income, whether the parent is single and working or if both parents are working and also family type, and types of product. Children and youth consumers’ behaviour are not the same all over the world; rather, it is dependent on culture, education, family system, children’s influences, media effects, socialisation, communication in socialisation, sex role orientation (SRO), demographics, decision process stages and influence of product category, among others. Even in the Nordic countries, there are different attitudes towards and opinions about regulation and deregulation. This research considers children in the age group of 8–13-years-old and their parents in India and western countries. The deductive approach was used in this study. The aim of this paper is to show how children influence purchase decisions in families in India and western countries. Hence, the aim of this paper is not only to explore the dimensions in India and western countries but also to identify directions for future research.

sted, utgiver, år, opplag, sider
2014. , s. 45
Emneord [en]
Children’s influence, Media effects, Socialisation, Communication in socialisation, Sex role orientation (SRO), Demographics, Decision process stages, Influence of product category
HSV kategori
Identifikatorer
URN: urn:nbn:se:miun:diva-27912Lokal ID: FÖ-V14-A1-052OAI: oai:DiVA.org:miun-27912DiVA, id: diva2:936114
Fag / kurs
Business Administration FE1
Utdanningsprogram
Master programme (one year) in Business Administration, Marketing and Management SFMMA 60 higher education credits
Veileder
Examiner
Tilgjengelig fra: 2016-06-13 Laget: 2016-06-13 Sist oppdatert: 2016-10-12bibliografisk kontrollert

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