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Customer involvement in product development: experiences from Scandinavian outdoor companies
Mittuniversitetet, Fakulteten för naturvetenskap, teknik och medier, Institutionen för teknik och hållbar utveckling.
Mittuniversitetet, Fakulteten för naturvetenskap, teknik och medier, Institutionen för teknik och hållbar utveckling.
Mittuniversitetet, Fakulteten för naturvetenskap, teknik och medier, Institutionen för teknik och hållbar utveckling.
2011 (engelsk)Inngår i: Procedia Engineering, Elsevier, 2011, s. 583-543Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

In this paper the outdoor gear and clothing companieś experiences ofcustomerinvolvement in product development are investigated and discussed. The purpose is to examine howcustomersare involved in product development and whether the companies believe there is a need for greater involvement. The study focuses on threecustomergroups: users, retailers and professional users. Surveys were sent out to 33 Swedish and Norwegian companies within the Scandinavian Outdoor Group. The results of the study indicate that the companies think there is a need to involve the users more than today in the early phases of the product development process. Smaller companies seem to have a need for greater user involvement. Most of the participants also explained that they would increase theircustomerinvolvement if they had more time and greater financial resources. © 2011 Published by Elsevier Ltd.

sted, utgiver, år, opplag, sider
Elsevier, 2011. s. 583-543
Emneord [en]
Customer involvement; Innovation; Outdoor industry; Product development
HSV kategori
Identifikatorer
URN: urn:nbn:se:miun:diva-14495DOI: 10.1016/j.proeng.2011.05.127ISI: 000300214900085Scopus ID: 2-s2.0-80051635552OAI: oai:DiVA.org:miun-14495DiVA, id: diva2:441588
Konferanse
5th Asia-Pacific Congress on Sports Technology: Impact of Technology on Sport IV, APCST; Melbourne, VIC; 28 August 2011 through 31 August 2011; Code 86031
Tilgjengelig fra: 2011-09-16 Laget: 2011-09-16 Sist oppdatert: 2016-12-16bibliografisk kontrollert
Inngår i avhandling
1. Customer-focused product development: An outdoor industry perspective
Åpne denne publikasjonen i ny fane eller vindu >>Customer-focused product development: An outdoor industry perspective
2012 (engelsk)Licentiatavhandling, med artikler (Annet vitenskapelig)
Abstract [en]

Being customer‐focused is often considered to be a key success factor inproduct‐ or service development. This kind of approach may comprise manythings in practice, such as formal or informal methods and activities that arecarried out to identify and meet, or preferably exceed, customer needs andexpectations. The overall purpose of this thesis is to contribute to a greaterknowledge about the use and function of methods, activities and tools regardingcustomer‐focused product development in the outdoor industry.The thesis is based on three papers, all related to customer‐focused productdevelopment within the outdoor industry. Two empirical studies have beenconducted. In the first one, the outdoor companies’ own experiences of customerinvolvement in product development are examined. In the second study, the useand function of environmental labels as drivers of attractive quality within theoutdoor industry are explored.A new methodology for customer‐focused product development is alsopresented. It is aimed to be used as a hands‐on support for designing for thesatisfaction of customer needs at different levels in practice, especially those thathave been found to be important in the creation of attractive quality and customerloyalty.

sted, utgiver, år, opplag, sider
Östersund: Mid Sweden University, 2012. s. 29
Serie
Mid Sweden University licentiate thesis, ISSN 1652-8948 ; 83
Emneord
Product development, innovation, quality, customer focus, outdoor industry
HSV kategori
Identifikatorer
urn:nbn:se:miun:diva-16708 (URN)978-91-87103-18-6 (ISBN)
Tilgjengelig fra: 2012-08-14 Laget: 2012-08-14 Sist oppdatert: 2013-05-07bibliografisk kontrollert

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