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A Meta Comparison of Emprical Brand Metrics and Models for Tourism Destinations
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences. (ETOUR)ORCID iD: 0000-0003-1203-7129
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences. (ETOUR)ORCID iD: 0000-0003-3964-2716
2009 (English)In: Proceedings of the 3rd International Conference on Destination Branding and Marketing / [ed] Leonardo (Don) A.N. Dioko and Xiang (Robert) Li, Macao SAR, China: Institute For Tourism Studies , 2009, p. 130-141Conference paper, Published paper (Refereed)
Abstract [en]

The concept of customer-based brand equity (CBBE) and related measurement issues have recently attracted significant attention in tourism research (Pike, 2009; Boo et al., 2009). However, the complex and multi-dimensional nature of tourism destinations challenge the traditional approach towards the brand, its constructs (e.g. awareness, image, quality, loyalty, etc.) and measurement scales. Nevertheless, a number of empirically validated destination performance models found in the recent tourism literature share many similarities with the CBBE model in terms of structure and employed survey-based metrics. The aim of this study is to conduct a meta-comparison between a set of destination performance models and the CBBE model proposed and verified in a tourism destination context by Boo et al. (2009). The proposed comparison framework grounded in marketing and tourism literature is utilized in order to deduce a parsimonious and comprehensive set of destination brand metrics, relevant model dimensions, as well as empirically validated causal relationships.

Place, publisher, year, edition, pages
Macao SAR, China: Institute For Tourism Studies , 2009. p. 130-141
Keywords [en]
destination branding, customer-based brand equity, brand performance, brand metrics, comparison framework
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-10573Local ID: ETOURISBN: 978-99937-51-32-8 (print)OAI: oai:DiVA.org:miun-10573DiVA, id: diva2:279989
Conference
3rd International Conference on Destination Branding and Marketing
Projects
The EU Structural Fund objective 2 project "Customer-Based Innovations in Tourism" (CBIT)Available from: 2009-12-07 Created: 2009-12-07 Last updated: 2016-11-23Bibliographically approved

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Chekalina, TatianaFuchs, Matthias

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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  • sv-SE
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More languages
Output format
  • html
  • text
  • asciidoc
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