miun.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
A Meta Comparison of Emprical Brand Metrics and Models for Tourism Destinations
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för samhällsvetenskap. (ETOUR)ORCID-id: 0000-0003-1203-7129
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för samhällsvetenskap. (ETOUR)ORCID-id: 0000-0003-3964-2716
2009 (Engelska)Ingår i: Proceedings of the 3rd International Conference on Destination Branding and Marketing / [ed] Leonardo (Don) A.N. Dioko and Xiang (Robert) Li, Macao SAR, China: Institute For Tourism Studies , 2009, s. 130-141Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

The concept of customer-based brand equity (CBBE) and related measurement issues have recently attracted significant attention in tourism research (Pike, 2009; Boo et al., 2009). However, the complex and multi-dimensional nature of tourism destinations challenge the traditional approach towards the brand, its constructs (e.g. awareness, image, quality, loyalty, etc.) and measurement scales. Nevertheless, a number of empirically validated destination performance models found in the recent tourism literature share many similarities with the CBBE model in terms of structure and employed survey-based metrics. The aim of this study is to conduct a meta-comparison between a set of destination performance models and the CBBE model proposed and verified in a tourism destination context by Boo et al. (2009). The proposed comparison framework grounded in marketing and tourism literature is utilized in order to deduce a parsimonious and comprehensive set of destination brand metrics, relevant model dimensions, as well as empirically validated causal relationships.

Ort, förlag, år, upplaga, sidor
Macao SAR, China: Institute For Tourism Studies , 2009. s. 130-141
Nyckelord [en]
destination branding, customer-based brand equity, brand performance, brand metrics, comparison framework
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:miun:diva-10573Lokalt ID: ETOURISBN: 978-99937-51-32-8 (tryckt)OAI: oai:DiVA.org:miun-10573DiVA, id: diva2:279989
Konferens
3rd International Conference on Destination Branding and Marketing
Projekt
The EU Structural Fund objective 2 project "Customer-Based Innovations in Tourism" (CBIT)Tillgänglig från: 2009-12-07 Skapad: 2009-12-07 Senast uppdaterad: 2016-11-23Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Personposter BETA

Chekalina, TatianaFuchs, Matthias

Sök vidare i DiVA

Av författaren/redaktören
Chekalina, TatianaFuchs, Matthias
Av organisationen
Institutionen för samhällsvetenskap
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetricpoäng

isbn
urn-nbn
Totalt: 556 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf