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The Role of Similarity Cues in the Development of Trustin Sources of Information About GM Food
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för samhällsvetenskap. (KRIHS, RCR)ORCID-id: 0000-0001-5000-311X
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för samhällsvetenskap. (KRIHS, RCR)ORCID-id: 0000-0002-5355-4280
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2009 (Engelska)Ingår i: Risk Analysis, ISSN 0272-4332, E-ISSN 1539-6924, Vol. 29, nr 8, s. 1116-1128Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

In evaluating complex new technologies, people are usually dependent on information provided by others, for example, experts or journalists, and have to determine whether they can trust these information sources. This article focuses on similarity as the basis for trust. The first experiment (N = 261) confirmed that a journalist writing about genetically modified (GM) food was trusted more when his attitude was congruent with that of his readers. In addition, the experiment showed that this effect was mediated by the perceived similarity of the journalist. The second experiment (N = 172) revealed that trust in a journalist writing about the focal domain of GM food was even influenced by him expressing a congruent attitude in an unrelated domain. This result supports a general similarity account of the congruence effect on trust, as opposed to a confirmatory bias account.

Ort, förlag, år, upplaga, sidor
2009. Vol. 29, nr 8, s. 1116-1128
Nyckelord [en]
Attitudes; genetic modification; risk communication; similarity; trust
Nationell ämneskategori
Sociologi
Identifikatorer
URN: urn:nbn:se:miun:diva-9601DOI: 10.1111/j.1539-6924.2009.01240.xISI: 000268104400009Scopus ID: 2-s2.0-68149142315OAI: oai:DiVA.org:miun-9601DiVA, id: diva2:233512
Tillgänglig från: 2009-09-01 Skapad: 2009-09-01 Senast uppdaterad: 2017-12-13Bibliografiskt granskad

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Olofsson, AnnaÖhman, Susanna

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