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Instagramming nature-based tourism experiences: a netnographic study of online photography and value creation
Högskolan Dalarna. (Etour)
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för ekonomi, geografi, juridik och turism. (Etour)ORCID-id: 0000-0002-6610-9303
2020 (engelsk)Inngår i: Tourism Management Perspectives, ISSN 2211-9736, E-ISSN 2211-9744, Vol. 34, artikkel-id 100650Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The purpose of this research is to explore the role of online photography in creating experience value in nature-based tourism, and what types of experience value are conveyed through photography-based user-generated content. The paper draws from existing literature in defining tourism experience value as a subjective, inter-subjective and inter-contextual construct, performed by situated valuation practices. Consequently, the paper presents interpretive and participatory netnography as an effective method to investigate experience value, and identifies online photography on Instagram as both a valuing practice and a valuing place. Results show the capability of online photography-based UGC to create multidimensional values from strategic combinations of textual and visual content. Simultaneously, new dimensions of experience value are introduced, which exist beyond single tourism experiential encounters, but critically contribute to an iterative experience valuation. Finally, Instagram posts introduce valuation timelines that can elude linear models of pre/in-situ/post-experience valuation, and assume subjective and fluid connotations.

sted, utgiver, år, opplag, sider
2020. Vol. 34, artikkel-id 100650
Emneord [en]
Netnography, Instagram, Nature-based tourism, National park, Experience value, Value co-creation, Online photography, Social media
HSV kategori
Identifikatorer
URN: urn:nbn:se:miun:diva-38606DOI: 10.1016/j.tmp.2020.100650ISI: 000531603800010Scopus ID: 2-s2.0-85080134161OAI: oai:DiVA.org:miun-38606DiVA, id: diva2:1413065
Forskningsfinansiär
Interreg Sweden-Norway, 20201307Tilgjengelig fra: 2020-03-09 Laget: 2020-03-09 Sist oppdatert: 2020-05-29bibliografisk kontrollert

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