miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
E-handel och fysiska mellanhänders hantering av butiksdöden
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Den snabba teknikutvecklingen har lett till att allt fler fysiska butiker läggs ner eller backar i vinstsiffror, vilket lett till att de klassiska mellanhänderna har hamnat i en problematisk situation. Butikschefer har märkt av denna förändring och även ledningsfunktioner inom större koncerner som exempelvis H&M. Därför har denna studie som mål att analysera varför butikskedjor i högre grad inte ställt om till Internethandel, samt hur butikschefer ser på framtiden för de fysiska klädbutikerna.Tidigare forskning har visat att många faktorer påverkar en konsuments shoppingvanor i dagens konsumtionssamhälle och hur dessa vanor ändras över tid. Forskare påstår även att en djupt rotad företagskultur kan göra nödvändiga organisationsförändringar svåra om det är nödvändigt. Vi har valt att göra intervjuer med butikschefer för att sedan tolka och analyserahur dessa bemöter förändringen inom klädbranschen på grund av utvecklingen med ehandel. Totalt intervjuades 8 butikschefer vars respons på intervjufrågorna analyserades.Slutsatsen är att butikscheferna har hög tilltro till sin egen verksamhet trots utvecklingen med e-handeln, då butikscheferna anser att e-handeln inte kan konkurrera med kundvärdet som servicen ger i butik. Vårt antagande är att även organisationerna som helhet har levt med denna tro, och att detta kan vara anledningen till att mellanhänderna inte ställt om till e-handel tidigare.

Abstract [en]

The rapid technology advancement has led to more and more physical stores closing down or backing in profit figures. In turn, this has led the classical intermediaries into a problematic situation. Store managers have noticed this change of events, and also top management within larger groups, such as H&M, are aware of this. Therefore, this study aims to find out why stores have not changed to e-commerce to a greater extent, and how store managers look to the future of the physical clothing stores.Previous research has shown that many factors affect a consumer’s shopping habits in today's consumer society, how these shopping habits change over time, and how a deeply rooted corporate culture can make necessary organizational changes difficult. In this study, we have done in-depth interviews with store managers, and then interpret and analyze whatthese managers said, to get a good overview how these store managers deal with the changes that are occurring in the clothing industry due to e-commerce. In total, 8 store managers were interviewed and whose responses were analyzed with an analysis model formed in a thematic order in contrast with the theories we used in the study.We can conclude that the store managers have high faith in their own business despite the development of e-commerce. The store managers firmly believe that e-commerce cannot compete with the value that services provides in stores. Our assumption is that the organizations as a whole have lived with this belief, and that this may be the reason why the intermediaries have not switched to e-commerce earlier.

Place, publisher, year, edition, pages
2019. , p. 57
Keywords [en]
Store managers, intermediaries, e-commerce, consumer society, perceived value, organizational change.
Keywords [sv]
Butikschefer, mellanhänder, e-handel, konsumtionssamhälle, kundvärde, organisationsförändring.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-36897OAI: oai:DiVA.org:miun-36897DiVA, id: diva2:1344105
Subject / course
Business Administration FE1
Educational program
BSc Programme in Business and Economics SEKOG 180 higher education credits
Supervisors
Examiners
Available from: 2019-08-20 Created: 2019-08-20 Last updated: 2019-08-20Bibliographically approved

Open Access in DiVA

fulltext(565 kB)29 downloads
File information
File name FULLTEXT01.pdfFile size 565 kBChecksum SHA-512
c1d9eac74ad23f043b8e1a86a910b53745ebf2b6efc683cbde3be566b9454f7188a6036f33ab8ddb93d6a9fc39cdad681166639d92fb2d164eb405e41fe56c9e
Type fulltextMimetype application/pdf

By organisation
Department of Economics, Geography, Law and Tourism
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 29 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 111 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf