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Att arbeta med ”Synchronization management”
Mid Sweden University, Faculty of Science, Technology and Media, Department of Electronics Design.
2018 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay revolves around Synchronization management & Synchronization licensing, or in short sync. The development of sync as a career choice and profession has been fast and is still ongoing. It is not until later years that sync has become a proper profession, whereas before it was just part of a publisher or sales person’s regular work.

In short, sync deals with the commercial use of copyright protected music. A synchronization manager negotiates fees and licensing agreements while handling the dialogue between commercial businesses, publishers and in some cases song writers. Once a deal has been made a Synchronization license is granted by the owner of the copyrighted music, allowing the licensee (the person wanting to use the material) to use the music according to the agreement. A Synchronization license is most commonly used when a company wants to use music in either commercial, television or any kind of visual media.

To get a better understand of Synchronization management a series of interviews were conducted to get three different perspectives. The first interview helped establish what a synchronization manager actually does, and was held with a person who works with the profession in question. To better grasp the song writing point of view when it comes to sync an interview with a person who was writing for sync briefs was conducted. Lastly, a publisher was interviewed to help understand synchronization licensing from a publishing point of view.

The result generated by the interviews in combination with already written articles about Synchronization management helped get a better understanding of the profession and how different individuals are using it in their daily life in music. The main question of this essay was to establish if sync is a reliable source of income for “up-and-coming” song writers and music producers.

Place, publisher, year, edition, pages
2018. , p. 16
Keywords [sv]
Synchronization management, Musik, Musikbranschen, Låtskrivare, Musikbolag, Katalog, Upphovsrätt, Licensiering, Framtiden
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:miun:diva-35713OAI: oai:DiVA.org:miun-35713DiVA, id: diva2:1292050
Subject / course
Sound Production MP1
Educational program
Music and Sound design TMOLG 120 higher education credits
Supervisors
Examiners
Available from: 2019-02-27 Created: 2019-02-27 Last updated: 2019-02-27Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf