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New directions for entrepreneurs within nature based business – the obstacles and possibilities with tourism.
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law. Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.ORCID iD: 0000-0001-5261-8169
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Quality Management and Mechanical Engineering.
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Nature based businesses are seen by the Swedish government as a central industry where growth and development is of great importance. On the other hand, entrepreneurs are shutting down their businesses due to low revenues meanwhile other see possibilities and growth. The aim with this paper is to identify how entrepreneurs within nature based businesses in Sweden develop their businesses into tourism. How do entrepreneurs within nature based businesses develop their current businesses and for what reasons? What kind of obstacles and possibilities to develop their businesses into tourism industry? The starting point for this study came from a course that students attend at the university, focusing on strategic issues for businesses. We realized that nature based businesses in Sweden have not been studied from an entrepreneurial perspective. We have conducted case studies on total 17 different business during a year. We started in autumn 2015 and continued until autumn 2016. All 17 cases consisted of micro companies within nature based businesses situated in the rural county of Jämtland in Sweden. The data was collected through semi-structured interviews, observations and written materials. The interviews was conducted in various locations and notes were taken. The questions in the interviews was focused around different themes like: How do the situation for the company look like? What are their threats and possibilities? What are their challenges for the future? What kind of solutions do the entrepreneurs see for development? How are their business affected by being situated in rural areas. Each case was treated as a separate unit and was not compared to the other cases before all data collection was finished. The 17 cases was then analyzed and categorized with an interpretative approach based on the study’s themes. The result shows that their businesses often are quite small which makes it hard to employee people and growth. They often do not growth within their nature based business but rather often start a new type of business within the tourism industry. Tourism is seen as a great possibility to spread the risks into other businesses as well as a good business opportunity.

Place, publisher, year, edition, pages
2018.
Keywords [en]
nature based businesses, entrepreneurship, entrepreneurs, growth, tourism industry, tourism development
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-35354OAI: oai:DiVA.org:miun-35354DiVA, id: diva2:1273708
Conference
27th Nordic Symposium, Alta, Norway, September 24-26, 2018
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-01-10Bibliographically approved

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Sörensson, AnnaBogren, MariaCawthorn, Annika

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Citation style
  • apa
  • ieee
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Language
  • de-DE
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More languages
Output format
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