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CSR commitment as window dressing strategy driven by dissatisfied customer
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law. (Strategiska nätverk)ORCID iD: 0000-0001-9441-2919
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.ORCID iD: 0000-0001-5731-0489
2018 (English)In: 2018 ANZMAC Conference Proceedings / [ed] Jodie Conduit, Carolin Plewa, Dean Wilkie, 2018Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Despite a growing body of literature about firm CSR commitment, no empirical study has yet focused on the issue. Therefore, the aim of this study is to empirically examine how customers’ experiences and attitudes affect firms’ attitudinal and behavioral CSR commitment. The OLS regression model was applied to analyze a sample of 414 companies operating in 49 countries. The results demonstrate a negative relationship between attitudinal CSR commitment and behavioral CSR commitment implying that that sampled firms do not do what they claim to do. The findings also indicate that firms with less satisfied customers show higher attitudinal CSR commitment  than those firms that have more satisfied customers. The findings of this study can be used for designing policies of efficient implications of CSR. 

Place, publisher, year, edition, pages
2018.
Keywords [en]
CSR commitment, customer dissatisfaction, window dressing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-35087ISBN: 978-1-877040-65-8 (electronic)OAI: oai:DiVA.org:miun-35087DiVA, id: diva2:1268865
Conference
ANZMAC,December 3-5, 2018, Adelaide, Australia
Available from: 2018-12-07 Created: 2018-12-07 Last updated: 2018-12-07Bibliographically approved

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Roxenhall, TommyYazdanfar, DarushÖhman, Peter

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