Mid Sweden University

miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Does Geography Matter in All-Inclusive Resort Tourism?: Marketing approaches of Scandinavian tour operators
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism. (ETOUR)ORCID iD: 0000-0002-8682-0442
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism. (ETOUR)ORCID iD: 0000-0002-3549-750X
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism. (ETOUR)ORCID iD: 0000-0001-6176-3595
2019 (English)In: Tourism Geographies, ISSN 1461-6688, E-ISSN 1470-1340, Vol. 21, no 5, p. 766-784Article in journal (Refereed) Published
Abstract [en]

Over the last decade, there has been noticeable rise in popularity of all-inclusive holidays. This growth has coincided with the propensity in many destinations to develop tourism enclaves, which can either be purpose-built gated resorts physically isolated from their surrounding community or appear in the form of cruises, which have emerged as a particularly popular form of travel. In this explorative paper, we focus on the marketing of all-inclusive holidays, specifically those occurring in enclaves (including cruise-ships). We investigate to what extent the geographic location of the tourist enclave is an important consideration for the travel industry. In other words, when it comes to all-inclusive holiday products, do the place-based attributes on offer at the destination and the actual location of the holiday matter from the perspective of those who are creating and selling the travel packet? An explorative study of Scandinavian tour operators shows that the local settingof the holiday is in fact a secondary consideration compared to the services and facilities on offer. Thus, there is an overriding tendency to downplay the destination’s place-based attributes and it does not seem so important where the all-inclusive resort is located as long as it is well connected to the market and promises a comfortable holiday to the consumer. Tourism enclaves in the context of placelessness are discussed.

Place, publisher, year, edition, pages
2019. Vol. 21, no 5, p. 766-784
Keywords [en]
All-inclusive resorts, cruises, enclave tourism, marketing, placelessness, Scandinavia
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:miun:diva-32533DOI: 10.1080/14616688.2017.1375975ISI: 000499931500003Scopus ID: 2-s2.0-85029700635OAI: oai:DiVA.org:miun-32533DiVA, id: diva2:1167991
Available from: 2017-12-19 Created: 2017-12-19 Last updated: 2020-01-16Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Wall-Reinius, SandraIoannides, DimitriZampoukos, Kristina

Search in DiVA

By author/editor
Wall-Reinius, SandraIoannides, DimitriZampoukos, Kristina
By organisation
Department of Economics, Geography, Law and Tourism
In the same journal
Tourism Geographies
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 912 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf