Several organizational change cases using Appreciative Inquiry (AI) practices have shown potential for leaping into innovative organizational solutions. However, the applications are still scarce within product innovation and development. This paper investigates whether and how AI-practices can be used in such a context by presenting experiments with brainstorming teams. The results indicate that the brainstorming including AI practices generally provided the top rated ideas, the largest span of idea ratings, and the lowest median value of idea ratings, in comparison to the control team. Furthermore, the paper shows how AI-practices can be incorporated into a brainstorming process in practice.