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Driving forces which can lead to growth in the experience economy
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för samhällsvetenskap. Åbo Akademi.ORCID-id: 0000-0001-5261-8169
2011 (Engelska)Konferensbidrag, Muntlig presentation med publicerat abstract (Refereegranskat)
Abstract [en]

Purpose – The purpose was to investigate which are the key driving factors for growth within theexperience economy.

Methodology/approach – The study was conducted through an electronic questionnaire withmainly open questions that was sent to 270 business people in Sweden and was answered by 136.

Findings – The result shows six key driving forces which can lead to growth in the experienceeconomy.

Research implications – The Service dominate logic has changed the focus from selling productsor services to selling a complete experience. The experience economy is also focusing on theimportance of selling experience.

Ort, förlag, år, upplaga, sidor
2011.
Nyckelord [en]
S-D Logic, Experience Economy, key driving forces
Nationell ämneskategori
Samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:miun:diva-23044OAI: oai:DiVA.org:miun-23044DiVA, id: diva2:748675
Konferens
2011 Naples Forum, Capri, Italy, June 14-17, 2011
Tillgänglig från: 2014-09-21 Skapad: 2014-09-21 Senast uppdaterad: 2015-01-09Bibliografiskt granskad

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Sörensson, Anna

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