miun.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Organizational changes in destination marketing organizations in Sweden
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för samhällsvetenskap.
2004 (Engelska)Ingår i: Proceedings of Tourism : state of the art II: Glasgow, 27-30 june 2004, Glasgow: University of Strathclyde , 2004Konferensbidrag, Publicerat paper (Övrigt vetenskapligt)
Abstract [en]

This paper explores and describes the changes in the organizational field of regional Destination Marketing Organizations, or DMOs, in Sweden. The organization of tourism and coordination of marketing alliances at tourist destinations is a public and a private matter. DMOs operating at a regional level in Sweden are traditionally organized as public administrations and are in general strategically oriented to serve public interests. Previous research has indicated that some of the DMOs are changing their strategies to employ corporate models and business strategies. The research question examined in this paper is whether it is possible to use websites on the Internet as an indicator to describe the present structure of the organizational field of regional DMOs and the changes that are in progress. The overall purpose of this paper is to describe the organizational changes within the field of DMOs. The results show that it is possible to use the Internet as an indicator. The websites on the Internet reveal changes in the institutional structure at the organizational field level. There is evidence of an ongoing enterprization and emerging competition in an area traditionally organized by public oriented administrations. A new type of meta-competition challenges the old structures within this group of organizations.

Ort, förlag, år, upplaga, sidor
Glasgow: University of Strathclyde , 2004.
Nyckelord [en]
Tourism Destination Organization Marketing
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:miun:diva-2735Lokalt ID: 2811OAI: oai:DiVA.org:miun-2735DiVA, id: diva2:27767
Tillgänglig från: 2008-09-30 Skapad: 2008-09-30 Senast uppdaterad: 2011-07-28Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Personposter BETA

Grängsjö, Per

Sök vidare i DiVA

Av författaren/redaktören
Grängsjö, Per
Av organisationen
Institutionen för samhällsvetenskap
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 44 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf