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Intelligent Local based Information: The EURO 2008 experience from Innsbruck
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för samhällsvetenskap. (ETOUR)ORCID-id: 0000-0003-3964-2716
2009 (Engelska)Ingår i: ECM European Cities Meeting conference: Events & Meetings in the City, Göteborg, Sweden, June 17-20, 2009 / [ed] Mia Larson and Sanja Vujicic, Gothenburg: School of Business & Law, University of Gothenburg , 2009, s. 43-68Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Exemplarily for the EURO2008TM host city of Innsbruck (Tyrol), the paper presents a newly developed system for providing intelligent local-based information (ILBI)* to support visitor management during mega sport events. An active 868-869 MHz radio frequency identification (RFID) system allows for real-time localization and a rule engine matches user location and preferences, weather conditions, time and other parameters before customized SMS are sent (i.e. pushed) to event visitors. Triggered by individual movement patterns of almost 420 event visitors nearly 4,000 SMS were sent during the EURO2008TM. Additionally, over 12,000 tracking data were generated, thereby allowing the analysis of interesting movement patterns of event visitors. Finally, most frequently triggered, thus, most relevant event information and corresponding cross-selling potentials are identified.

Ort, förlag, år, upplaga, sidor
Gothenburg: School of Business & Law, University of Gothenburg , 2009. s. 43-68
Nationell ämneskategori
Ekonomi och näringsliv
Identifikatorer
URN: urn:nbn:se:miun:diva-9473Lokalt ID: ETOUROAI: oai:DiVA.org:miun-9473DiVA, id: diva2:228259
Konferens
ECM European Cities Meeting conference: Events & Meetings in the City
Tillgänglig från: 2009-07-28 Skapad: 2009-07-28 Senast uppdaterad: 2016-11-21Bibliografiskt granskad

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