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Tourism Entrepreneurs with Nature-Based Businesses in Sweden: The Role of the Lifestyle and the Place
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för ekonomi, geografi, juridik och turism. (ETOUR)ORCID-id: 0000-0001-5261-8169
Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för ekonomi, geografi, juridik och turism.
Mittuniversitetet, Fakulteten för naturvetenskap, teknik och medier, Institutionen för kvalitets- och maskinteknik. (ETOUR)
2019 (Engelska)Ingår i: Athens Journal of Tourism, E-ISSN 2241-8148, Vol. 6, nr 4, s. 211-224Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to create a certain quality of life in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by noneconomic goals. Nature-based businesses include traditional businesses such as those in the agriculture and forestry industries as well as new emerging businesses that are based on nature’s resources such as tourism. In rural areas, these types of tourism businesses generate important income and are therefore of great importance from a business development perspective. The aim of this study is to explore how tourism entrepreneurs see their lifestyles and nature-based businesses in rural areas. The study was conducted using a qualitative approach. Seventeen different cases were studied between autumn 2015 and autumn 2016, all of which were nature-based businesses in the area of micro-tourism located in rural Sweden. Data were collected from semi-structured interviews, observations, and written material. The study’s results show that there are several differences between tourism-lifestyle entrepreneurs in rural areas with nature-based businesses. We have identified four types of tourismlifestyle entrepreneurs, each with different motives for running their businesses. The results also show that they focus differently on their nature-based businesses, depending on what kind of tourism entrepreneur they are. Many of the lifestyle entrepreneurs focus on developing several different types of income to reduce risk and obtain growth. Tourism-lifestyle entrepreneurs therefore seem to try different types of businesses and appear to be more open-minded and innovative where creating new products and services is concerned

Ort, förlag, år, upplaga, sidor
2019. Vol. 6, nr 4, s. 211-224
Nyckelord [en]
Hipster Entrepreneur, Life Enjoyer, Lifestyle Entrepreneur, Motives, Nature Based, Tourism, Traditional Entrepreneur
Nationell ämneskategori
Samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:miun:diva-36296DOI: 10.30958/ajt.6-4-1OAI: oai:DiVA.org:miun-36296DiVA, id: diva2:1324120
Tillgänglig från: 2019-06-13 Skapad: 2019-06-13 Senast uppdaterad: 2019-11-08Bibliografiskt granskad

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Sörensson, AnnaBogren, MariaCawthorn, Annika

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